New CEO of Royal Auping
As of 1 January 2018, Jan-Joost Bosman (1971) will be appointed as the new CEO of Royal Auping, the Dutch manufacturer and retailer of beds, mattresses and sleep-related products. Bosman currently serves as Market Director Netherlands within Auping. He has extensive experience in marketing, sales and general management. He previously worked at L'Oréal and Verosol, among others. Bosman succeeds Aart Roos, who left the company in September.
Great energy and passion
Willemien Boot, CFO and interim CEO of Auping: “We are delighted that Jan-Joost has found our new CEO. His extensive experience, combined with his valuable knowledge of Auping and his personal integrity, make him particularly well suited to manage Auping’s strategy and vision.”
Jan-Joost Bosman on his appointment: “I have been working with great energy and passion for Auping for some time, so it is an honour to be at the helm of this beautiful family-run company based in Deventer. I look forward to continuing to shape the strategy of the organisation, where I find it extremely important to put the consumer at the centre of our activities, with a clear focus on the market, innovation and organisation. Auping is a beautiful Dutch company where sleep comfort products are designed, developed and produced entirely on Dutch soil. Together with my colleagues, I intend to make a difference in terms of sleep and rest, comfort and sustainability.”
About Royal Auping
Auping has been working on sleep solutions and the power of rest for 130 years. Our belief: a well-rested world is a better world. Every day we work on the ultimate sleeping comfort of tomorrow. Our mission is to work with passion and curiosity to provide products and services that ensure you can live your life well-rested and relaxed, feeling energetic, alert and overall mentally and physically well. Sustainability, design and innovation are our main drivers. Auping is an A-brand production and retail company based in Deventer (Netherlands) that has grown into the specialist for circular beds and mattresses and market leader in the Netherlands, Belgium and Luxembourg with several sales outlets in Europe and distribution throughout much of the world. Auping is all about personalisation, handwork and craftsmanship – for a good night’s sleep.
