Distribute Auping
The most recognized sleep brand in Northern Europe
The most recognized sleep brand in Northern Europe
The most recognized sleep brand in Northern Europe
Auping has been designing sleep systems in the Netherlands for over 130 years. We select our dealers with the same criteria we use to design our products.
When you add Auping to your catalogue, you are not just adding a product: you are adding reputation, design and a differentiating proposition that elevates the perceived level of your entire business.
Sell sleep differently. Design, personalization, and impeccable service
Product
Absolute specialization. A complete range of sleep systems, designed with proprietary technology and premium materials.
Positioning
True differentiation. Offer a genuine argument: absolute specialization, a unique sensory experience, and real personalization linked to bedroom design.
Commercial
Competitive conditions. A transparent model, designed to build long-term relationships with those who share our vision of quality.
Support
Always by your side. Product training, sales materials and marketing support from day one, so your team masters every detail of the brand.
Do you share our vision?
We are looking for partners with a service vocation, space for the product experience and customers who value rest as an investment in their quality of life. If you have a furniture, interior design or sleep store with a mid-to-high positioning, we would love to meet you.