Distribute Auping

The most recognized sleep brand in Northern Europe

Auping has been designing sleep systems in the Netherlands for over 130 years. We select our dealers with the same criteria we use to design our products.

When you add Auping to your catalog, you’re not just adding a product; you’re adding reputation, design, and a differentiating proposition that elevates the perceived value of your entire business.

Sell sleep differently. Design, personalization, and impeccable service

Product

Absolute specialization. A complete range of sleep systems, designed with proprietary technology and premium materials.

Positioning

True differentiation. Offer a genuine argument: absolute specialization, a unique sensory experience, and real personalization linked to bedroom design.

Commercial

Competitive conditions. A transparent model, designed to build long-term relationships with those who share our vision of quality.

Support

Always with you. Product training, sales materials, and marketing support from day one, so your team masters every detail of the brand.

Do you share our vision?

We are looking for partners with a service-oriented approach, space for product experience, and customers who value sleep as an investment in their quality of life. If you have a furniture, interior design, or sleep store with a mid-to-high positioning, we want to meet you.